UNDERSTANDING REAL-TIME BIDDING: A GUIDE FOR MARKETERS

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers rapidly place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is displayed to a releva

Push notifications have emerged as a powerful tool for increasing user engagement in the digital landscape. By transmitting timely and personalized messages directly to users' devices, apps can hold their attention and encourage desired actions. However, crafting effective push notifications requires a nuanced approach. Understanding user behavior